I think in systems.
I look beyond a single asset and consider how an idea needs to work across channels, formats, audiences, and time.
Creative Manager &
Multidisciplinary Designer
About
Download Resume ↓Hi, I’m Yi.
I’m a Creative Manager and multidisciplinary designer based in Houston.
I was trained in visual communication in China, continued my design education in the United States, and built my career working across different cultures, teams, and ways of thinking. That path taught me to stay curious, listen carefully, and make ideas clear without losing what makes them human.
What I Do
I turn ideas into visual systems—and help people carry them all the way into the world.
My work moves between brand identity, campaigns, packaging, digital experiences, photography, video, retail, and e-commerce. I can shape the strategy, develop the concept, design the details, direct production, and keep a team aligned through launch.
I enjoy the space between thinking and making. That is usually where a good idea becomes something useful, consistent, and memorable.
What I Bring
I stay close to the craft.
I lead creative work, but I’m still a hands-on designer. I understand the decisions, revisions, and production details behind the final result.
I connect people and ideas.
I work comfortably across creative, marketing, product, e-commerce, leadership, vendors, and culturally different teams.
I move work forward.
I bring structure to creative projects—clarifying the brief, guiding feedback, solving problems, and protecting the quality of the work.
What Makes Me Different
Manager, maker,
and translator.
I’m not removed from the work I lead. I can move from a leadership conversation to a design file, from a campaign idea to a production plan, or from a business need to a visual language. My cross-cultural background also helps me notice different perspectives and create work that feels considered rather than generic.
Experience
Creative Manager
Vego Garden · Tomball, Texas
Leading a multidisciplinary creative team and developing brand, campaign, digital, packaging, retail, photography, and video work from concept through launch.
Creative Instructional Coordinator
Beibei Amigos LLC
Creating digital, print, and web-based educational experiences with educators, content specialists, and international partners.
What I Can Help With
Creative Direction
Brand Strategy & Identity
Campaign Development
Packaging & Retail
Digital & E-commerce
Photography & Video
Team Leadership
Creative Operations
Cross-functional Collaboration
Generative AI Workflows
Tools & Platforms
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Figma
Framer
Final Cut Pro
CapCut
SketchUp
Shopify
WordPress
Microsoft PowerPoint
Microsoft Word
Microsoft Excel
Generative AI Tools
Where I’m Going
I want to help thoughtful brands grow without losing their character.
I’m looking for opportunities where I can guide the bigger creative picture, stay meaningfully involved in the work, and build strong systems and teams around ideas worth caring about.
Education
2016—2018Arizona State UniversityM.S. in Visual Communication Design
2010—2014Shandong University of ArtsB.A. in Visual Communication Design