Vego Garden brand campaign featuring a gardener among raised garden beds
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Creative Direction · Brand · Campaign · Content · Retail

Vego Garden

Vego Garden creates modular gardening systems designed to make growing at home easier and more accessible.

As Creative Manager, I lead creative across campaigns, content, packaging, retail, and e-commerce, working with a multidisciplinary team to keep the brand consistent while supporting product launches and business growth.

Role

Creative Manager

Scope

  • Creative Direction
  • Brand Systems
  • Campaign Development
  • Photography & Video
  • Packaging & Retail
  • Digital, Social & CRM

Selected Impact

Revenue per Recipient

ROAS Across Key Paid Creatives

Absolute Brand Lift

On-Time Project Delivery

01 · Brand Evolution

One visual system for a growing brand.

I evolved the visual system across channels, improving hierarchy and consistency while keeping different product lines easy to distinguish.

Classic Vego Garden raised beds filled with mature vegetables

02 · Campaigns & Launches

One clear story across every launch.

For major launches, I lead the creative direction across commercial video, photography, paid media, social, email, and e-commerce so every touchpoint supports the same message.

Vego Garden Brand CommercialCreative Direction · Concept Development · Production Oversight

03 · Photography & Product Storytelling

Showing how the product works—and why it matters.

I direct lifestyle and product photography to balance emotional appeal with clear product benefits.

A collage of Vego Garden lifestyle, product, greenhouse, and gardening photography

04 · Packaging

Helping shoppers find the right product faster.

I help build consistent packaging systems across categories, improving hierarchy, product differentiation, and shelf recognition.

Vego Garden Tall Modern raised garden bed shipping packagingVego Garden elevated garden bed shipping packaging
Color-coded Vego Garden soil product packagingVego Garden organic seed packet packaging photographed in a garden workspace

05 · Social & Community

A consistent brand with room to stay fresh.

I guide the visual direction across launches, education, seasonal content, and community stories so the brand stays recognizable while the content stays flexible.

Collection of Vego Garden social media campaign designs

06 · CRM & Education

Making gardening knowledge easier to use.

I work with the team to structure product and gardening knowledge into clear, approachable email, educational, and direct-mail content that supports both learning and conversion.

Vego Garden seedling care guide email infographic
Seedling Care Guide · Educational CRM
Vego Garden customer favorites email campaign
Customer Favorites · Commerce CRM

Direct Mail · Acquisition & Retention

Vego Garden vertical promotional mailerVego Garden vertical self-mailer
Vego Garden promotional direct mail postcardVego Garden campaign in a horizontal direct mail format

07 · Brand Experience

Bringing the brand into the real world.

I help translate the visual system into retail, merchandise, events, and other physical touchpoints while keeping the brand experience consistent.

Vego Garden branded apparel shown front and backEmbossed dark green Vego Garden business cards

Creative Leadership

Keeping the team aligned from brief to launch.

I lead creative reviews, mentor the team, coordinate production, and work across marketing, product, e-commerce, and leadership to move projects from brief to launch.

Creative Direction · Team Mentorship · Creative Reviews · Production Coordination · Vendor Management · Cross-functional Collaboration · Workflow Development · AI-assisted Creative Workflows

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