Close ×Brand Identity · Digital Experience · Art Direction
Livae
Livae began in 2023 with a mother making a piece of jewelry for her daughter from materials she found in nature.
That small gesture became the heart of the brand: creating pieces that feel personal, thoughtful, and unlike anything else.
01 · Brand Foundation
Made by nature. Made personal.
What began as a gift grew into a way of keeping meaningful moments close. Livae brings together natural materials and handwork to create jewelry with its own character—made slowly, and meant to be treasured.
02 · Selected Identity
A signature drawn from a single gesture.
The logo is drawn like a personal signature. Its first stroke recalls a sewing needle, while the small button detail quietly reflects the hands-on process behind every piece.
“Wear Nature, Celebrate You.” is an invitation to choose what feels personal—to wear something shaped by nature and made to reflect your own story.
03 · Typography
Editorial warmth, grounded by clarity.
Marcellus gives the brand a quiet elegance, while Montserrat keeps everyday information simple and clear. Together, they feel refined without becoming formal.
Aa Bb Cc Dd Ee Ff
Wear Nature,
Celebrate You.
Aa Bb Cc Dd Ee Ff
Thoughtfully made
from natural materials.
04 · Color System
Earth tones let the materials lead.
The palette comes from the materials themselves: warm ivory, sunlit ochre, soft taupe, moss green, and deep brown. The colors feel collected rather than designed.
05 · Digital Experience
A storefront that moves at the pace of a story.
The website unfolds gently, allowing the photography and the details of each piece to lead. It feels less like a traditional store and more like entering Livae’s world.
Hover to explore ↓06 · Mobile Experience
The same warmth, held in one hand.
On mobile, the experience stays simple and intimate. The pieces remain the focus, with an easy path from discovery to purchase.
07 · Brand World
Every material carries a memory.
Thread, dried flowers, wood, and small traces of the making process give Livae its visual language. Nothing feels overly polished; the beauty comes from texture, care, and the human hand.
08 · Packaging
A thoughtful home for every piece.
The packaging keeps the same warmth as the jewelry itself. Soft natural textures, earthy colors, and small brand details make opening each piece feel personal—whether it arrives in a keepsake box or a simple fabric pouch.
Wear Nature, Celebrate You.
A small gift became something to hold onto.
Livae began with a gift made for one person. Its identity keeps that feeling close—turning natural materials, careful hands, and personal stories into pieces made to be remembered.